Your world ... reimagined

Hibiscus International was founded in 1986 by travel and education expert Anne Brobyn, whose vision was to design culturally rich and authentic vacations for curious travellers wanting to explore the world and live life beyond the ordinary.   Since its inception, Hibiscus International has been at the forefront of unique travel opportunities – a recognized trendsetter who has developed an avid following of curious travellers eager to experience and grow through travel.   

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Our Founder and President, Anne Brobyn is a true citizen of the world, recognized internationally as an innovative entrepreneur, best-selling author, educator, speaker and consultant to international groups, academic institutions, associations and organizations. Read how Anne found her inspiration while living on a 7 sq mi island in the Caribbean!

Anne started her career as a youth worker before moving on to teach in the Canadian community college system.  It was here she developed the West Indian Cultural Awareness program as a way of educating human service providers about the needs of Caribbean families in Canada’s mental health system.  The success of this initiative led to the founding of Hibiscus Tours International Ltd., where Anne began developing a series of immersive tours designed to enlighten travellers about their role and responsibility to the world in which we live.

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For over 27 years, Hibiscus International has been involved in the Caribbean Tourism Organization (CTO), a global organization responsible for driving sustainable tourism across 30 Caribbean islands. Participation in CTO activities and projects has exponentially grown our company’s travel insights, regional contacts, and Caribbean cultural knowledge, allowing us to emerge as a respected leader in niche tourism in the Caribbean.  Our Founder/President Anne Brobyn currently sits on the CTO Allied Board of Directors, with HQ in Barbados.

Hibiscus International is also a fully licensed travel company in affiliation with the Nexion Travel Group – Canada and operates a full-service Flight Desk in cooperation with Total Advantage Travel.  

Notable Boards, Affiliations & Awards:

  • Humber College Innovative Teacher of the Year Award 1994 for contribution to innovation and excellence
  • Ecotourism Association of Canada – Founding Board Member and continued supporter of sustainable tourism development since 1995
  • Travel Media Association of Canada – Past Industry Member; Education & Industry Development Chair
  • International Institute for Development of Peace Through Tourism Award – for the West Indian Cultural Awareness Program 1997, operating within the Caribbean region for 18 years
  • Caribbean Tourism Organization – a member since 1997 as representative on the Ontario Chapter Board of Directors; contracted as Market Development Officer from 2002 – 2005;  CTO Allied Member since 2005 and currently sits on the CTO Allied Board of Directors
  • Margaret O’Hare Leadership Award for Sports Tourism initiatives at the National Yacht Club, Toronto 2005
  • Nexion Travel Group – a member since 2012 and Canadian Representative on the North American Board (2 years)
  • Guest Lecturer 2023 in International Tourism Departments at both George Washington University (Washington, DC) and the University of the West Indies (Jamaica)   

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