Exploration. Conversations. Authenticity.

Hibiscus International: Your Source for
Global Real Estate & Lifestyle Travel

For more than 30 years, Hibiscus International has been your destination for enriching vacations and unique experiences abroad. Founded by travel and education expert Anne Brobyn whose vision was to design and lead culturally rich and authentic tours around the world. Today, the company caters to real estate investors and curious travellers who want to explore the world beyond the ordinary. 

Since its inception, Hibiscus has been at the forefront of unique travel opportunities – a recognized trend setter who has developed an avid following of adventurous travellers eager to experience the authentic world first hand. 

Professional and responsible travel services sets us apart

Sustainable travel is the backbone of Hibiscus’ mission. Anne Brobyn has brought her passion and service oriented track record to grow Hibiscus International into the world’s foremost real estate travel business, unique within the tourism industry. 

Through a spirit of innovation, deep destination knowledge and exceptional partnerships around the world, Hibiscus has become a world leader in responsible tourism, helping lifestyle seekers and real estate investors be immersed in the fine art of travel. 

Meet the Team:

anne brobyn
Anne Brobyn, Founder/President

Anne Brobyn is a tourism trailblazer, an award-winning travel expert, teacher, and the force behind Hibiscus International. A true citizen of the world, she spent many years traveling abroad and started her tour business three decades ago while living in St. Vincent and the Grenadines. <read her personal story>

Anne began her career as a youth worker and college professor. During those early years, she pioneered a series of successful cultural immersion trips for college students, starting with tours to St. Vincent, an island she knew so well. From that point on her career changed gear to focus exclusively on the development of sustainable travel leading her to be an innovator in real estate and lifestyle tourism.

Cultural tour creator for Elderhostel (now Routes to Learning)

For 18 years, Anne designed enriched cultural tours for leading educational organizations with programs in Grenada, Barbados, Trinidad & Tobago, Dominica, Cuba, Jamaica, Guyana and St. Vincent — as well as overseas destinations including Spain, Italy and Micronesia. During this time, she created the very first Caribbean study abroad cultural program, endorsed by the University of the West Indies. Anne innovated a wide range of enriching experiences, from historical walking tours in Barbados, birding programs in Trinidad & Tobago and marine biology programs in Grenada, to arts, music and culture experiences in Jamaica, culinary and wine tours in Italy, an immersive language program in Spain, and unique history tours of the Mariana, Marshall and Caroline Islands.

Market development officer for the Caribbean Tourism Organization (CTO)

From 2002 to 2005, Anne became the Canadian market development officer for the Caribbean Tourism Organization, responsible for driving sustainable tourism across 30 Caribbean islands. It was a role that exponentially grew her travel insight, regional contacts, and Caribbean cultural knowledge, allowing her to emerge as a leading authority on Caribbean travel.

Travel and tourism education leader (Humber, Seneca, and Georgian Colleges & Online for IATA, The Learning Library, CITC and Education Systems)

Teaching, mentoring and organizing groups were always among Anne’s foremost passions. Over her three decades as an educator, she has developed and taught youth work and tourism-related curriculum at Humber College, Seneca College and Georgian College, spanning a wide range of topics including tour development, tour leadership, geography, entrepreneurship, spa tourism, ecotourism, event and attraction promotion, to name just a few.

In 1997, Anne founded THE Travel School, an accredited niche group tour operator program, as part of her own company Hibiscus International.

Real Estate tourism innovator

In 2005, Anne shifted her focus yet again after working for a hotel developer, providing critical cultural insights and professional contacts in the Caribbean. Through this unique assignment, she leveraged her cultural knowledge and database with property developers and from there began organizing successful real estate tours: a professional ‘pivot’ that has led to the development of Hibiscus’ unique real estate travel focus today.

Anne is a TICO registered agent and lifestyle travel advisor affiliated with Nexion Canada ULC, part of the Travel Leaders Group. She has sat on numerous national travel advisory boards and authored a best-selling book.  Anne is a notable columnist for the North American travel and trade media  She has authoured a number of online travel training manuals for international education institutions, global destinations, CITC and IATA.

Awards and Recognition:

  • Ambassador of the Year Award – Nexion Travel Group for outstanding leadership & collegiality 2017
  • Innovative Teacher of the Year Award (Humber College) for development of the Caribbean Cultural Awareness Program endorsed by the University of the West Indies 1991
  • Professional Integrity Award – Travel Media Association of Canada 2002
  • Development of Peace Through Tourism Award – by the UN sponsored International Institute for Peace in Tourism IIPT for development of cultural tourism 1994
  • Margaret Hare Leadership Award from the National Yacht Club, Toronto for C&C Owners Regatta: Rums & Pirates of the Caribbean 2005

Boards & Affiliations:

  • Caribbean Tourism Organization – with HQ in Barbados – Allied Member
  • Ecotourism Association of Canada – Founding Board Member
  • Travel Media Association of Canada – Education & Industry Development Chair
  • Nexion Travel Group – Canadian Representative on the North American Board
  • Licensed TICO (Travel Industry Council of Ontario) Travel Advisor
Gene Jochen, VP Marketing & Sales

While Anne is the creative power behind the success of Hibiscus, Gene brings his solid international business and operations foundation to the team.

Corporate training and executive leadership

Dynamic, determined and possessing an inspiringly positive outlook, Gene brings three decades of top-level business leadership and management experience to the success of Hibiscus International.

Originally from New York City, Gene holds a BBA in operational management from Pace University, and an MBA in Global Management from the University of Phoenix.  Prior to joining Anne at Hibiscus International, he had already forged an illustrious career in business. For more than 20 years, he drove strong sales results and a culture of excellence for Sysco Food Service, starting as a sales manager and progressing to corporate director of training, talent management and operations. After Sysco, Gene co-founded a travel agency, B Smart Travel, which he has run for five years.  Gene has also been a professor of management and business studies at Fleming College and is today a consultant who facilitates leadership development programs for corporate executives and C-suite leaders.

Impassioned world traveller

Gene’s lifelong passion for travel was sparked at age 16 on his first overseas trip to Belgium with his high school band. Throughout his successful corporate career, he continued to pursue his personal travel passion, aiming to experience as many destinations and cultures as possible in his lifetime.  To this end, he has traveled through most of the U.S., Canada, Europe, the Caribbean, Mexico, and also explored extensively into Africa, Asia, the Middle East (Israel) and parts of South and Central America. 

Accomplished athlete, musician, and avid volunteer

As testament to his positive attitude and disciplined mind, Gene has completed over 100 marathons (including the Boston Marathon), 11 Ironman competitions – and has a book currently in progress.  He is also an accomplished jazz musician. On the giving front, Gene has led volunteer initiatives with a number of notable organizations, including Big Brothers, Hospice, the YMCA, the Breast Cancer Foundation, Toastmasters International and Business Network International (BNI). 

Gene is a TICO registered agent and lifestyle travel advisor affiliated with Nexion Canada ULC, part of the Travel Leaders Group.  He has sat on the Nexion travel advisory board and received the Nexion Rising Star Award 2017.

Boards & Affiliations:

  • Director Consultant – Business Networks International
  • Nexion Travel Group – Canadian Representative on the North American Board
  • Licensed TICO (Travel Industry Council of Ontario) Travel Advisor

Hibiscus International is...

a fully licensed travel agency meeting the needs of discerning travellers.  We are also the home of the Real Estate Travel Academy, a membership based travel club and IFWIRE, International Forum for Women Investing in Real Estate.  Hibiscus International is a ONE STOP SHOP for all your travel needs.

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Ready to venture abroad and explore the world of International real estate? 

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